Family Law Websites
How do you create a site that is visible to prospective Family Law clients in need of the services you offer? When prospective clients visit your site, will they gain a sense for your firm’s professional image? Will reading your site motivate them to contact you to learn more? The answers lie in implementing an integrated strategy that addresses three key areas:
- Design that reflects your “brand” and enables visitors to your site to easily understand the value you offer.
- Architecture that enables you to make updates on your own and to grow the site over time.
It’s what clients want in an attorney. Does your law firm website tell that story? These hallmarks of effective websites will convey your practice’s focus, image, and reputation effectively online.
Visibility. More than two-thirds of solo and small law firms have websites. Can prospects find yours among the crowd? Effective websites are optimized for search engine visibility through tactics including keywords, search-focused content, and link management.
Content and design. First impressions weigh heavily online. Use images, colors, and words that quickly tell who you are, what you do, and where you are, and make it clear how to contact you.
While design attracts visitors, content keeps them. Effective content increases your search-engine visibility, establishes you as an expert, and qualifies prospects. Short, scannable text helps visitors quickly find relevant information.
Connection and conversion. After a search engine does its job of directing qualified legal prospects to your site, does your lawyer website engage them? Do site visitors see themselves and their situations in your content, and understand what you do and what it will be like to work with you? Finally, do these connected visitors take the final, most important step: Do they “convert,” or contact you and become a client? Visibility, design, and content all play a significant role in this last step in the law firm internet marketing ROI equation: Converting visitors into profitable clients.
Custom website design and content set your practice apart.
Your website should strongly reinforce your specific expertise in your area of specialty. Custom content about you helps potential clients understand why your practice is the right choice.